Creating Brand Ambassadors

Below are some great tips to build your Brand Ambassadors.

1. Focus on your early adopters – those who are already spruiking on social media about the company and thank them.

2. Make it a 2-way win – Ensure the employee sees the personal benefits of the professional advocacy role they play.

3. Get it right – Provide the team with tips, guidelines and ideas for sharing so it is in line with company standards.

4. Make it easy – Ensure the team have a readily available supply of great company content to share

5. Enablement – Ensure your IT policy supports team sharing through social media

6. Use your champions – Ask those who are good at it to be coaches and advisors for others who may want to be a part of it

7. Use advocates wisely – Never make it a job for the team, let it flow naturally as it has greater impact